Regarding the position
Overview of the Company
Validation Cloud is a Web3 data streaming and infrastructure provider that offers a quick, scalable, and intelligent platform to link businesses to Web3. We provide state-of-the-art staking, node, and data-as-a-service solutions with teams in NYC, London, SF, and other locations. We use the experience of Web2 and Web3 pioneers like Workday, Accenture, Crypto.com, and Consensys in our dedication to onboarding the next billion users into Web3. Our very effective and adaptable products are spearheading blockchain technology's future.
The Possibility
In your role as Validation Cloud's director of digital marketing, you will spearhead innovative, data-driven tactics that rethink our interactions with developer and institutional audiences. You will be in charge of creating and implementing daring, asymmetric digital campaigns that increase our brand's visibility on many platforms and have a quantifiable effect on the blockchain industry.
This goes beyond traditional marketing; in order to achieve scalable growth, it involves utilizing data, understanding digital interaction, and implementing creative strategies. You will create strategies that support user acquisition and performance-driven outcomes in collaboration with Sales and Business Development. In your role as a leader, you will guide a productive team of digital marketers while encouraging innovation, trial and error, and operational excellence.
Principal Duties
. Development of Digital Strategies: Develop and implement all-encompassing digital marketing plans to expand and interact with audiences on important channels such as Discord, LinkedIn, and Twitter.
. material & Campaign Creation: Create shareable, high-impact material (posts, videos, graphics) specifically for Web3 audiences, emphasizing digital reach and interaction.
. Performance marketing: To increase conversions and user acquisition, run sponsored ads on digital and social media platforms.
. Optimization & Testing: To maximize digital marketing performance and engagement metrics, use A/B and multivariate testing.
. Data-Driven Insights: Examine and document digital KPIs (CTR, ROI, impressions, and conversion rates), and adjust tactics to guarantee ongoing progress.
. Audience Insights & Trends: Keep an eye on audience behavior and Web3 industry trends to develop focused campaigns and predict changes in the digital environment.
Concerning You
. more than seven years of expertise in digital marketing, with a particular emphasis on multi-channel tactics including SEO, paid advertising, email, and social media.
. shown aptitude for tracking KPIs, optimizing marketing, and forming plans using data and analytics.
. proficiency in creating experiments and A/B testing to raise performance and engagement indicators.
. ability to create targeted advertisements using an understanding of Web3 audiences and platforms such as Twitter, LinkedIn, and Discord.
. Excellent leadership abilities with background in departmental collaboration and team mentorship.
. the capacity to produce quantifiable outcomes by striking a balance between strategic thought and artistic vision.
. ability to easily adjust to changes in creative, fast-paced settings.
. enthusiasm for pushing limits and finding fresh possibilities in online interaction.
. Where: New York City
Extra Experience
. expertise in public relations and crisis management, upholding brand integrity in volatile markets.
. involvement in well-known marketing campaigns in the banking or technology industries.
Benefits 
. Competitive pay with equity options and bonuses
. Complete health insurance that covers dental, vision, and medical care
. Lots of vacation time and paid time off
. Completely working remotely
. Biannual offsite for the firm
. An energetic and cooperative workplace
. The chance to collaborate with an enthusiastic and skilled group in a rapidly expanding field
. Cell Phone Allowance
.  Hardware included
Validation Cloud prides itself on being an equal opportunity employer, meaning that it does not discriminate on the basis of national origin, age, handicap, race, religion, sex, or any other legally protected status. Applications for this role are encouraged and welcomed from people of all identities and origins!
Honesty We give our people the freedom to act morally even when no one is looking. To ensure that our team members always seek for assistance when they need it and have faith in the opinions of their teammates, we promote the practice and manifestation of trust.
Dedication to Quality We're always pushing ourselves to achieve our "high-degree of execution" standard. To guarantee quality in all we do, we put this standard into practice every day in our interactions with our staff and clients.
Determination We never give up. Short-term setbacks don't dissuade our team, and we push ourselves to always provide outcomes for our clients effectively and efficiently.
A focus on solutions We are a low-ego group that is driven to solve the issue and discover the correct solution. Because we are driven to take action and discover solutions for our clients, no work is too little for us.